A beautiful and tactile direct marketing piece that achieved 100% message recall.
Direct marketing / Healthcare
To alert doctors to the fact that Arimidex is now fully funded for all early and advanced breast cancer patients, we created a simple, beautiful and tactile direct marketing piece in the form of a pink gerbera (Arimidex’s brand icon). When opened, the die-cut petals unfurled to reveal the key message in the centre.
This was awarded an RX Club Award of Excellence.