Search and Hit Enter

Arimidex (AstraZeneca)

A beautiful and tactile direct marketing piece that achieved 100% message recall.

Direct marketing / Healthcare

To alert doctors to the fact that Arimidex is now fully funded for all early and advanced breast cancer patients, we created a simple, beautiful and tactile direct marketing piece in the form of a pink gerbera (Arimidex‚Äôs brand icon). When opened, the die-cut petals unfurled to reveal the key message in the centre. 

This was awarded an RX Club Award of Excellence.