A beautiful and tactile direct marketing piece that achieved 100% message recall.
Direct marketing / Healthcare
I began my career at Grey New Zealand, where I worked on healthcare clients such as GlaxoSmithKline, AstraZeneca, Janssen-Cilag and more. This included ideating and writing for a range of mediums and audiences, from consumer print ads to HCP communications and detail aids.
Since I started my role at MSL London in 2013, I have worked on a range of Procter & Gamble consumer brands including Always, Oral-B and Pampers. I have also worked on PGT, P&G’s previous joint venture with Teva Pharmaceuticals, on a range of OTC products such as Vicks and Swisse Vitamins, in addition to multiple local market products spanning digestive health, pain management and infant nutrition. My responsibilities on these projects included creative ideation for both HCP and consumer-facing campaigns, as well as supporting the SciComms team where necessary.