The world’s first careers brochure on Instagram.
Employer brand / Recruitment campaign / Instagram
Careers brochures are a nuisance. They’re heavy and bulky to transport to careers fairs, they’re not particularly interactive, and they’re often thoughtlessly discarded so they’re not environmentally friendly.
So I came up with the idea to transform pages of graduate programme info, application how-tos and EY employee interviews into a vibrant, easy-to-navigate and Gen Z-friendly Instagram page. We even used the highlights bar to feature short, fun video clips featuring young EY employees talking about their experience at the company.
