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EY – Start Today. Change Tomorrow

An aspirational tagline and call-to-action that also doubles as the talent proposition for a Big Four organisation.

Employer brand / Recruitment campaign

EY wanted a talent proposition and campaign line that would connect with the purpose-led mindset of the next generation. And, they wanted something that would fit their brand purpose of ‘Building a Better Working World’. 

I came up with the beautifully succinct and purposeful tagline and call-to-action: ‘Start today. Change tomorrow’. This line was also adapted for their experienced hire audience: ‘Join today. Change tomorrow’. Best of all, the line also works as a talent proposition – encapsulating the aspirational feeling of joining a Big Four firm that’s ‘Building a Better Working World’.