Highlighting everyday unconscious biases that happen in the workplace – with clients and employees.
Employee engagement / Internal awareness campaign
Encouraging UBS employees to look beyond first impressions
The face of wealth and those who hold it is changing – fast. UBS needed an internal campaign to raise awareness and start the debate around unconscious bias, both for how they perceive their clients and their own colleagues.
I worked closely with a designer to come up with the concept, name and call-to-action.
